DC David CodilleroeCommerce Growth Manager Hire Me
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Open to Full-Time & Freelance · Cebu, PH · Remote

I build the growth engine. Then I run it myself.

I lead a team of 9 across Amazon and Shopify, plus the agency partner we work with. I design the acquisition and retention systems that grow customer lifetime value, channel by channel. And I still run the listing, the ad, and the test myself, so every mitigation plan I coach my team through is one I've already lived.

Let's Talk About Your Growth See the Track Record
5+Years in eCommerce
9People Led
5Global Marketplaces
30%+Avg. ACoS Reduction
David Codillero, eCommerce Growth Manager
David CodilleroeCommerce Growth Manager
“

I stay hands-on so I know exactly which mitigation or contingency to reach for before a test goes wrong, not after.

David, on why he still executes
Primary PlatformAmazon Seller Central
DTC PlatformShopify
LeadershipTeam of 9 + Agency Partner
LocationCebu, PH · Remote
Why I Still Get My Hands Dirty

Strategy without execution is just a guess.

I manage the people and I manage the playbook. That means leading an in-house team, and managing the agency partner we work with, while building the system and strategy behind both Acquisition and Retention. It's one growth engine, not two separate jobs.

The audience isn't the same on every channel, so the approach can't be either. I target the right audience per channel and build a retargeting strategy around how that channel's customers actually behave. The goal is customer lifetime value, not a single sale, because that's what lets the business scale. I'm also always pushing to expand our reach and grow organic sales, so we're not permanently renting our traffic.

"Every campaign is a kind of attack on the market, and every attack can misfire. I'd rather take the hit myself first."

That's also why, outside of planning and managing people, I stay hands-on in the product page, the content copy, the SEO, the conversion imagery, the A/B test, and the ad build across every channel we run. It isn't about trust. I want to have already felt where something breaks before I hand someone a plan for how to fix it. Failure is part of growth, but there's a difference between a team's first failure and my second one. I'd rather they get my second one.

It's also how I coach. When someone on my team is falling short of a KPI, I'm rarely guessing at the fix. I've usually already run that exact play myself, so I can give the most specific coaching I have and help them actually hit the number.

The same hands-on instinct applies to how I run the team itself. I use Claude and ChatGPT to build agents, skills, workflows, and dashboard trackers that make execution faster and reporting sharper, so the system keeps compounding, not just the campaigns.

At a Glance

RoleeCommerce Growth Manager
ManagesIn-house team + agency partner
FocusAcquisition & Retention systems
ChannelsAmazon, Shopify, Meta, Google, TikTok
Hands-on inCopy, SEO, creative, A/B tests, ads
AI & SystemsClaude, ChatGPT, agents & dashboards
EducationBS Accounting Technology, USC
Based inCebu, Philippines · Remote
What I Do

Full-funnel leadership. From strategy to the pixel.

Click a category to see how it actually gets run, not just what it's called.

01

Team & Agency Partner Leadership

+

I set the priorities, review the output, and coach performance for a team of 9 plus the agency partner we work with, so execution stays consistent whether it's in-house or outsourced.

  • Hiring input, onboarding, and role clarity across ops, content, advertising, and marketplace management
  • Weekly priority-setting and output review against KPIs
  • 1:1 coaching built on firsthand experience running the same tasks myself
  • Managing the agency partner as an extension of the in-house team, not a separate vendor
  • Mitigation and contingency planning for every campaign before it launches
02

Acquisition & Retention Systems

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The system that decides who we target, where, and what happens after they buy. Built to compound customer lifetime value, not just win a single sale.

  • Channel-specific audience targeting: Amazon, Shopify, Meta, Google, and TikTok each get their own approach
  • Retargeting strategy tailored to how each channel's customers actually behave
  • Retention flows (email, SMS, loyalty, subscribe & save) designed to lift CLV and fund scale
  • Organic reach and organic sales growth, so paid isn't the only lever
  • Full-funnel measurement tying acquisition spend to downstream retention value
03

Amazon Account Management

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End-to-end Seller Central operations. Everything needed to run a healthy, growing Amazon business.

  • Account health monitoring, compliance, and Brand Registry management
  • New product launches: listing creation, keyword indexing, and ranking strategy
  • FBA shipment planning, inventory management, and reimbursement claims
  • Pricing strategy, Buy Box optimization, and competitor monitoring
  • Deals and promotions: Lightning Deals, Coupons, Prime Exclusive Discounts, Subscribe & Save
  • International marketplace expansion across US, UK, CA, AU, and DE
04

Amazon Advertising

+

Data-driven PPC management focused on ACoS reduction, profitable scaling, and sustainable ROI.

  • Sponsored Products, Sponsored Brands & Sponsored Display management
  • ACoS reduction and TACoS optimization without sacrificing growth
  • Keyword research, search term analysis, and bid/budget optimization
  • Campaign structure, match-type strategy, and negative keyword hygiene
  • Full-funnel ad strategy across awareness, consideration, and conversion
05

Content, SEO & Conversion Creative

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The hands-on layer. I'm still in these files myself, every week, on every channel.

  • Product page copy and SEO content built around real search behavior
  • Conversion imagery, infographics, and A+ Content to lift CTR and CVR
  • A/B testing across listings, ad creative, and landing pages
  • Voice of Customer and review analysis to find the next conversion lever
  • Design production in Photoshop, Illustrator, and Canva when speed matters
06

Shopify & DTC Growth

+

Turning the storefront into a retention engine, not just a checkout page.

  • Storefront CRO: layout, messaging, and offer testing
  • Upsell, cross-sell, and bundle logic to raise AOV
  • Loyalty programs and Subscribe & Save apps to lift repeat rate
  • Klaviyo email and Attentive SMS flows: welcome, post-purchase, win-back, cart abandonment
  • Keyword and SEO research with SEMrush and Google Keyword Planner
07

Paid Social & Multi-Channel Ads

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Building and running campaigns across every paid channel we touch, not just Amazon.

  • Meta Ads, Google Ads, and TikTok Ads campaign build and management
  • Creative testing and iteration based on channel-specific performance data
  • Audience and retargeting strategy matched to each platform's strengths
  • Cross-channel budget allocation based on true ROAS, not vanity metrics
08

AI Systems & Automation

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Using Claude and ChatGPT to build the infrastructure that makes the whole team faster.

  • Custom agents, skills, and workflows for recurring marketing and reporting tasks
  • Dashboard trackers that turn raw platform data into decisions, not just numbers
  • Automation that reduces manual PPC, listing, and reporting work
  • Documented SOPs so the system improves every time something breaks
Tools & Platforms

What I actually run day to day.

No tool list for the sake of a tool list. This is what's open on my screen every week.

Amazon & Marketplace

  • Amazon Seller Central
  • Scale Insights
  • DataDive
  • Helium 10
  • Jungle Scout
  • MerchantWords
  • Levanta
  • eBay Seller Hub
  • Walmart Seller Center
  • TikTok Shop

eCommerce & Retention

  • Shopify
  • Klaviyo
  • Attentive
  • Triple Whale
  • Refersion
  • Loyalty apps (Shopify)
  • Subscribe & Save apps (Shopify)

SEO & Research

  • SEMrush
  • Google Keyword Planner
  • Google Analytics
  • Metricool

Advertising

  • Amazon Sponsored Ads
  • Google Ads
  • Meta Ads Manager
  • TikTok Ads Manager

Creative & Design

  • Adobe Photoshop
  • Adobe Illustrator
  • Canva

AI & Systems

  • Claude
  • ChatGPT
  • Custom agents & skills
  • Automated workflows
  • Dashboard trackers
Experience

Professional background.

Disciplined, detail-oriented, and comfortable working independently or cross-functionally to lead, execute, and report at scale.

2022 – Present

eCommerce Growth Manager

US Private Label Brand · Amazon & eCommerce
  • Lead a team of 9 plus the agency partner we work with, across operations, content, advertising, and marketplace management. I set priorities, review output, and coach performance.
  • Design and run the acquisition and retention system end to end: channel-specific audience targeting and retargeting strategy across Amazon, Shopify, Meta, Google, and TikTok, built to grow customer lifetime value and fund sustainable scale.
  • Own end-to-end Amazon Seller Central operations: account health, Brand Registry, FBA logistics, compliance, and international expansion across US, UK, CA, AU, and DE.
  • Manage full-funnel advertising across Amazon Sponsored Ads, Meta Ads, Google Ads, and TikTok, cutting ACoS by 30%+ while growing revenue and organic rank.
  • Stay hands-on in product page copy, SEO content, conversion imagery, and A/B testing across every channel, so coaching and contingency planning come from firsthand experience, not guesswork.
  • Build Klaviyo email and Attentive SMS retention flows, plus Shopify CRO, loyalty, and Subscribe & Save programs to grow repeat purchase rate and organic sales.
  • Build AI agent workflows, skills, and dashboard trackers with Claude and ChatGPT to make execution and reporting faster across the team.
2018 – 2022

eCommerce Marketer & Virtual Assistant

Multiple US Clients · Amazon, Shopify, eBay, Walmart
  • Managed full SEO and listing optimization across Amazon, Shopify, eBay, and Walmart for multiple clients simultaneously.
  • Built and optimized email flows for post-purchase engagement and customer retention.
  • Executed PPC campaign setup and ongoing management across Amazon Ads and Google Ads.
  • Produced ad creatives, product images, and content assets for listings and paid campaigns.
  • Developed SOPs and operational playbooks that allowed clients to scale their marketing operations.
2015 – 2018

Freelance Graphic Designer & Marketing Assistant

FCQ Worldwide
  • Designed marketing and social media graphics, product visuals, and campaign creative for US-based clients.
  • Assisted with day-to-day marketing coordination: content scheduling, campaign support, and administrative tasks.
  • Built an early foundation in visual storytelling and brand consistency, later applied directly to Amazon and Shopify conversion design.
2011 – 2015

BS in Accounting Technology

University of San Carlos, Cebu, Philippines
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Client Feedback

What clients say.

“

David didn't just run campaigns. He built a growth system. Our revenue increased while ACoS dropped, and results stayed consistent month after month.

CB
Chanda B.CEO, US-based Brand
“

What stood out was his understanding of the entire funnel. From traffic to conversion to retention, every move was data-driven and intentional. He thinks like a business owner, not just a marketer.

DB
Dominic B.Shopify Store Owner
“

Our Amazon, eBay, and Walmart listings finally started converting. Rankings improved, ads became profitable, and sales stabilized. David brought real structure to what used to be guesswork.

AT
Adrienne T.Multichannel eCommerce Owner
Let's Talk

If your growth depends on guesswork, let's fix that.

Tell me about the role or the brand. I'll be straight with you on what I can deliver, and I respond within 24 hours.

Email
empdc25@gmail.com
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Phone / WhatsApp
+63 916 662 3464
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LinkedIn
linkedin.com/in/dcodillero
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Currently open to full-time roles and long-term freelance engagements.
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