Sales & Marketing Specialist

David Codillero

I'm a

E-commerce Growth & Performance Marketing Specialist

Let me see what’s blocking your progress, and I’ll help you remove the roadblocks keeping your goals from being reached.

About Me Get In Touch
David Codillero
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David Codillero

E-commerce Growth Specialist & Marketplace Marketer

empdc25@gmail.com +63-916-662-3464 Cebu, Philippines
Get to Know Me

Building Profitable E-commerce Growth Systems

I’m a results-driven E-commerce Growth Specialist with 5+ years of experience helping brands grow across Amazon, Shopify, eBay, and Walmart.

My expertise spans acquisition, conversion rate optimization, SEO, creative execution, and long-term customer retention.

I specialize in aligning acquisition channels with marketplace algorithms to create sustainable, compounding growth.

340+
Projects Completed
5+
Years Experience
98%
Client Satisfaction
Specialization E-commerce Growth & Marketing
Experience Level Senior Professional
Education BS in Accounting Technology
Languages English
Resume Let's Talk

Happy Clients

Projects

Hours Of Support

Days of Support

Skills

Conversion-focused marketing, SEO optimization, creative execution, and campaign management across marketplaces.

Acquisition

PPC & Campaign Management - Multi-Platform Ads

95%
Expert in driving high-intent traffic through Amazon, Shopify, eBay, and Walmart ads (Sponsored Products, Display, Video), SEO, influencer campaigns, and off-platform channels to maximize ROAS and scale profitable traffic.

Amazon SEO & Backend Search

96%
Advanced keyword research and SEO optimization for marketplace algorithms and Shopify DTC stores, improving product discoverability, organic rankings, and long-term sales velocity.

Influencer & Affiliate Marketing

94%
Strategically identifies, manages, and optimizes influencer and affiliate partnerships to generate authentic traffic, boost conversions, and grow brand authority cost-effectively.

Retention

Conversion Rate Optimization (CRO)

98%
Optimizes listings, product pages, and campaigns with persuasive copy, A+ Content, UX-driven images, and structured bullet points to maximize CTR, CVR, and overall revenue per visitor.

Email Marketing & Customer Retention

97%
Designs high-performing flows (welcome, post-purchase, cart abandonment, repeat buyer, win-back) to nurture customers, increase repeat purchases, and enhance LTV.

AOV & LTV Optimization

97%
Implements flows, upsells, cross-sells, bundles, post-purchase offers, and pricing strategies to increase average order value and long-term customer value.
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Resume

Empowering businesses through innovated practical e-commerce insights, SEO, GEO-driven growth, and marketplace problem-solving.

Profile

Professional Summary

Scaling an e-commerce brand requires a full-funnel approach: attracting the right audience through paid ads and SEO, converting them with optimized listings and persuasive content, and retaining them through smart email strategies and lifetime value initiatives. On marketplaces like Amazon, Shopify, eBay, and Walmart, success isn’t just about traffic—it’s about aligning every step of the customer journey to maximize growth and revenue.

Contact Information

  • Cebu, Philippines
  • empdc25@gmail.com
  • +63 (916) 662-3464

Technical Skills

Meta Ads Manager, Google Ads, Amazon PPC, AdShop 97%
Jungle Scout, Helium 10, Merchant Words, TripleWhale 96%
Klaviyo, Refersion, Email Marketing Platforms, Shopify Analytics 97%
Photoshop, Illustrator, Premiere Pro, Canva 90%

Professional Experience

Sales & Marketing Specialist

2022 - Present

US Private Label Brand

  • Lead multi-channel paid campaigns across Amazon, Shopify, eBay, Walmart, Meta Ads, and Google Ads to drive customer acquisition and sales growth.
  • Optimized ACOS, TACOS, and conversion rates while boosting organic rankings and traffic through advanced SEO and listing strategies.
  • Designed and implemented high-converting creatives, A+ Content, and ad copy to increase engagement and sales across all platforms.
  • Managed retention strategies, including email marketing flows, loyalty programs, and affiliate partnerships, to maximize customer lifetime value (LTV).
  • Conducted market research and competitive analysis using Jungle Scout, Helium 10, Merchant Words, and TripleWhale to inform product launches and campaign strategies.

General Virtual Assistant / E-commerce Marketer

2018 - 2022

Multiple Clients - (We can discuss for further details).

  • Executed SEO across Amazon, Shopify, eBay, and Walmart
  • Built email flows for post-purchase and customer retention
  • Performed campaign optimization and creative production
  • Created SOPs for scalable operations

Education

Bachelor of Science in Accounting Technology

2011 - 2015

University of San Carlos

Let's Talk

Services

Your Growth, every strategy is built to protect, scale, and sustain your business.

Understanding
Growth Gaps & Solutions

Every engagement begins with a deep audit of your business. Identifying what’s working, what’s leaking growth, and what’s holding you back—so decisions are based on data, not guesswork.

View All Services

Customer AcquisitionStrategies

I help businesses attract high-quality traffic across Amazon, Shopify, eBay, Walmart, Meta Ads, and Google Ads. Clients learn to optimize paid and organic traffic using data-driven campaigns. Resulting to more qualified visitors, higher ad efficiency, and faster sales growth.

Conversion & Listing Optimization

I guide businesses in turning visitors into buyers through optimized product listings, A+ content, persuasive copy, and creative testing strategies. Resulting to higher sales per visitor, reduced abandoned carts, and improved marketplace rankings.

Retention & Customer Lifetime Value Strategies

teach businesses to implement email marketing, loyalty programs, and upsell strategies using tools like Klaviyo and Refersion, increasing repeat purchases and revenue. Resulting to more repeat customers, higher lifetime value, and sustainable growth.

Design Systems & Creative Branding

I help businesses implement cohesive branding across ads, listings, and social channels. Clients learn to influence buyer behavior through consistent visuals and messaging. Resulting to professional, scalable branding that boosts trust, recognition, and conversions.

Data-Driven Growth & Marketplace Intelligence

I provide actionable insights using tools like Jungle Scout, Helium 10, MerchantWords, TripleWhale, Google Ads, and AI-driven geo SEO strategies. Clients learn to make smart inventory, pricing, marketing, and SEO decisions to reach local and global audiences. Resulting to reduced risk, smarter campaigns, higher visibility, and measurable growth.

Media & Marketing Solutions

I help businesses create and leverage digital content—videos, graphics, ads, and social campaigns—to educate their audience and drive sales. Clients learn to run campaigns that balance creativity with performance. Resulting to increased engagement, better lead generation, and improved overall marketing ROI.

Testimonials

Clients share their wins after overcoming growth challenges.

David didn’t just run campaigns — he built a growth system. Our revenue increased while ACOS dropped, and results stayed consistent month after month.

Client

Chanda Benett

CEO

What stood out was his understanding of the entire funnel. From traffic to conversion to retention, every move was data-driven and intentional.

Client

Dominic B.

Shopify Store Owner

Our Amazon, eBay, and Walmart listings finally started converting. Rankings improved, ads became profitable, and sales stabilized.

Client

Adrienne T.

Multichannel E-commerce Owner

Contact

Contact Info

Share your challenges, and I’ll help identify where growth is leaking—and how to fix it.

Location

Cebu City

Philippines, 6000

Phone Number

+63-916-662-3464

Email Address

empdc25@gmail.com

Get In Touch

Share your challenges, and I’ll help identify where growth is leaking—and how to fix it.

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